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Strategic sport communication / Paul M. Pedersen, PhD, Pamela C. Laucella, PhD, Edward (Ted) M. Kian, PhD, Andrea N. Geurin, PhD.

By: Contributor(s): Material type: TextTextPublisher: Champaign, IL : Human Kinetics, [2017]Copyright date: ©2017Edition: Second editionDescription: xiii, 409 pages : illustrations, photographs ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1492525774
  • 9781492525776
Subject(s): DDC classification:
  • 796.069 23
LOC classification:
  • GV713 .P43 2017
Contents:
Preface -- Acknowledgements -- Photo Credits -- Part I. Introducing Sport Communication : -- 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities -- 2. Careers in Sport Communication -- 3. History and Growth of Sport Communication -- Part II. Examining the Strategic Sport Communication Model (SSCM) : -- 4. Sport Communication and the SSCM -- 5. Personal Sport Communication -- 6. Organizational and Leadership Communication in Sport -- 7. Sport Mass Media: Convergence and Shifting Roles -- 8. Digital, Mobile, and Social Media in Sport -- 9. Integrated Marketing Communication in Sport -- 10. Public Relations and Crisis Communication in Sport -- 11. Sport Communication Research -- Part III. Addressing Issues in Sport Communication : -- 12. Sociological Aspects of Sport Communication -- 13. Legal Issues in Sport Communication -- Bibliography -- Index -- About the Authors.
Summary: "Strategic Sport Communication, Second Edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations."--Publisher's website.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 796.069 PED (Browse shelf(Opens below)) 1 Available A554577B
Book North Campus North Campus Main Collection 796.069 PED (Browse shelf(Opens below)) 1 Available A554584B

Includes bibliographical references and index.

Preface -- Acknowledgements -- Photo Credits -- Part I. Introducing Sport Communication : -- 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities -- 2. Careers in Sport Communication -- 3. History and Growth of Sport Communication -- Part II. Examining the Strategic Sport Communication Model (SSCM) : -- 4. Sport Communication and the SSCM -- 5. Personal Sport Communication -- 6. Organizational and Leadership Communication in Sport -- 7. Sport Mass Media: Convergence and Shifting Roles -- 8. Digital, Mobile, and Social Media in Sport -- 9. Integrated Marketing Communication in Sport -- 10. Public Relations and Crisis Communication in Sport -- 11. Sport Communication Research -- Part III. Addressing Issues in Sport Communication : -- 12. Sociological Aspects of Sport Communication -- 13. Legal Issues in Sport Communication -- Bibliography -- Index -- About the Authors.

"Strategic Sport Communication, Second Edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations."--Publisher's website.

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