Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins.
Material type: TextPublisher: North Ryde, N.S.W. : McGraw-Hill Education (Australia), [2014]Copyright date: ©2014Edition: 7th editionDescription: xxxi, 586 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 1743076819
- 9781743076811
- 658.83420994 23
- HF5415.33
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.83420994 QUE (Browse shelf(Opens below)) | Available | A548000B |
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658.83420993 LAW New Zealand in the 21st century : a consumer lifestyles study / | 658.83420993 TOD New Zealand beyond 2000 : a consumer lifestyles study / | 658.83420994 QUE Consumer behaviour : implications for marketing strategy / | 658.83420994 QUE Consumer behaviour : implications for marketing strategy / | 658.8343 BEH The behavioral economics of brand choice / | 658.8343 CAL Indispensable : how to become the company that your customers can't live without / | 658.8343 CZE Creating brand loyalty : the management of power positioning and really great advertising / |
Includes index.
Introduction -- 1. Consumer behaviour and marketing strategy -- Part 1. Consumer Decision Process : -- 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and product purchase -- 7. Post-purchase processes, customer satisfaction and consumer loyalty -- Part 2. Internal Influences : -- 8. Perception -- 9. Learning and memory -- 10. Motivation, personality and emotion -- 11. Attitude and attitude change -- Part 3. External Influences : -- 12. Australasian society: demographics and lifestyles -- 13. Household structure and consumption behaviour -- 14. Group influence and communication -- 15. Social stratification -- 16. Culture and cross-cultural variations in consumer behaviour.
"This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it. This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local. Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design."--Publisher's website.
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