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Marketing public health : strategies to promote social change / Elissa A. Resnick, Michael Siegel.

By: Contributor(s): Material type: TextTextPublisher: Burlington, MA : Jones & Bartlett Learning, [2013]Copyright date: ©2016Edition: Third editionDescription: xvii, 382 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781449645236
  • 1449683851
  • 9781449683856
  • 1449645232
Other title:
  • Strategies to promote social change
Subject(s): DDC classification:
  • 362.10688 23
LOC classification:
  • RA427 .S53 2013
NLM classification:
  • 2012 I-687
  • WA 100
Contents:
Foreword -- Acknowledgments -- Introduction -- Section I: A call to action -- 1. Emerging threats to the public's health: need for social change -- 2. Emerging threats to the survival of public health -- Section II: Challenges -- 3. Challenges for marketing social change -- 4. Challenges for marketing public health -- 5. Introduction to marketing principles -- Secion III: Planning the approach -- 6. The planning process -- 7. Formative research -- 8. Framing and reframing -- Section IV: Developing and implementing the approach -- 9. Communications strategies and tactics -- 10. Promotional materials and activities -- Section V: Assessing progress and measuring impact -- 11. Process evaluation -- 12. Outcome evaluation -- Section VI: Marketing public health: case studies -- 13. Building a movement with social media / Elana Premack Sandler -- 14. Urunana - radio health communication: a case study from Rwanda / Narcisse Kalisa, Prudence Uwabakurikiza, Samuel Kyagambiddwa, Jeannette Wijnants, and Stephen Collens -- Appendix A: Suggested readings -- Appendix B: Glossary of terms -- Epilogue: what does the future hold? -- Index.
Summary: "Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 362.10688 SIE (Browse shelf(Opens below)) 1 Available A542552B
Book South Campus South Campus Main Collection 362.10688 SIE (Browse shelf(Opens below)) 1 Available A542548B

Revised edition of: Marketing public health / Michael Siegel, Lynne Doner Lotenberg. 2nd ed. c2007.

Includes bibliographical references and index.

Foreword -- Acknowledgments -- Introduction -- Section I: A call to action -- 1. Emerging threats to the public's health: need for social change -- 2. Emerging threats to the survival of public health -- Section II: Challenges -- 3. Challenges for marketing social change -- 4. Challenges for marketing public health -- 5. Introduction to marketing principles -- Secion III: Planning the approach -- 6. The planning process -- 7. Formative research -- 8. Framing and reframing -- Section IV: Developing and implementing the approach -- 9. Communications strategies and tactics -- 10. Promotional materials and activities -- Section V: Assessing progress and measuring impact -- 11. Process evaluation -- 12. Outcome evaluation -- Section VI: Marketing public health: case studies -- 13. Building a movement with social media / Elana Premack Sandler -- 14. Urunana - radio health communication: a case study from Rwanda / Narcisse Kalisa, Prudence Uwabakurikiza, Samuel Kyagambiddwa, Jeannette Wijnants, and Stephen Collens -- Appendix A: Suggested readings -- Appendix B: Glossary of terms -- Epilogue: what does the future hold? -- Index.

"Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website.

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