The content analysis guidebook / Kimberly A. Neuendorf, Cleveland State University.
Material type: TextPublisher: Los Angeles : SAGE, [2017]Copyright date: ©2017Edition: Second editionDescription: xvii, 438 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 1412979471
- 9781412979474
- 301.01 23
- HM529 .N47 2017
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 301.01 NEU (Browse shelf(Opens below)) | 1 | Available | A546893B |
Earlier edition: 2002.
Includes bibliographical references and index.
Chapter 1: Defining content analysis -- Chapter 2: An integrative approach to content analysis -- Chapter 3: Message units and sampling -- Chapter 4: Variables and predictions -- Chapter 5: Measurement and validity -- Chapter 6: Reliability -- Chapter 7: Content analysis in the interactive media age -- Chapter 8: Results and reporting -- Chapter 9: Contexts -- Resource 1: CATA—Computer Aided Text Analysis Options -- Resource 2: The Content Analysis Guidebook Online (CAGO).
"Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis." --Publisher's website.
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