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The smarter screen : surprising ways to influence and improve online behavior / Shlomo Benartzi with Jonah Lehrer.

By: Contributor(s): Material type: TextTextPublisher: New York, New York : Portfolio/Penguin, [2015]Copyright date: ©2015Description: viii, 248 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1591847869
  • 9781591847861
  • 1591848326
  • 9781591848325
Other title:
  • Smarter screen : Surprising ways to influence and improve online behaviour
Subject(s): Additional physical formats: No titleDDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.32 .B46 2015
Contents:
Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools.
Summary: "A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList.Summary: Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 658.8342 BEN (Browse shelf(Opens below)) 1 Available A547485B
Book North Campus North Campus Main Collection 658.8342 BEN (Browse shelf(Opens below)) 1 Available A547393B

Includes bibliographical references and index.

Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools.

"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList.

Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse.

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