Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
Material type:
TextPublisher: State College, PA : DecisionPro, Inc., [2013]Copyright date: ©2013Edition: 2nd editionDescription: xv, 263 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9780985764807
- 0985764805
- 658.802 23
- HF5415.125 .L542 2013x
Contents:
P. 1. Chapter 1, The marketing engineering approach. Chapter 2, Customer value assessment and valuing customers. Chapter 3, Segmentation and targeting. Chapter 4, Positioning. Chapter 5, Forecasting. Chapter 6, New product and service design. Chapter 7, The marketing mix. Chapter 8, Harvesting value from marketing engineering
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.802 LIL (Browse shelf(Opens below)) | 1 | Available | A326537B | ||
| Book | City Campus City Campus Main Collection | 658.802 LIL (Browse shelf(Opens below)) | 1 | Available | A326571B | ||
| Book | South Campus South Campus Main Collection | 658.802 LIL (Browse shelf(Opens below)) | 1 | Available | A326572B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.80091823 LOV Services marketing : an Asia Pacific and Australian perspective / | 658.80097309041 USU The development of marketing management : the case of the USA, c. 1910-1940 / | 658.802 FIL Marketing communications : interactivity, communities and content / | 658.802 LIL Principles of marketing engineering / | 658.802 WOO The marketing plan handbook / | 658.802 WOO The marketing plan handbook / | 658.804 BUS Business-to-business marketing / |
Includes bibliographical references (pages 255-263) and indexes.
P. 1. Chapter 1, The marketing engineering approach. Chapter 2, Customer value assessment and valuing customers. Chapter 3, Segmentation and targeting. Chapter 4, Positioning. Chapter 5, Forecasting. Chapter 6, New product and service design. Chapter 7, The marketing mix. Chapter 8, Harvesting value from marketing engineering
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