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I.D. : the quest for meaning in the 21st century / Susan Greenfield.

By: Material type: TextTextPublisher: London : Sceptre, 2008Description: xi, 308 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0340936002
  • 9780340936009
  • 0340936061
  • 9780340936061
Other title:
  • Identification
  • Quest for meaning in the 21st century
Subject(s): Additional physical formats: Online version:: I.D.DDC classification:
  • 155.2 22
LOC classification:
  • BF697 .G74 2008
Contents:
1. The Future -- 2. The Brain -- 3. Manipulating the Brain -- 4. Developing the Mind, and Losing It -- 5. Blowing the Mind -- 6. Manipulating the Mind -- 7. Being Someone -- 8. Being Human -- 9. Twenty-first-century Thinking -- 10. Life in Two Dimensions -- 11. Being Nobody -- 12. The Believing Brain -- 13. Being Anyone -- 14. Being Creative -- 15. An Ideal Identity for the Twenty-first Century?
Review: "If you've ever wondered what effect video games have on your children's minds or worried about how much private information the government and big companies know about you, ID is essential reading. Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never before. Two huge forces - new technologies and old ideologies - are, in their different ways, impacting on our minds. Never before have we more urgently needed to look at what we want for ourselves as individuals, our children and for our future society." "Drawing on the latest findings in neuroscience, Susan Greenfield shows how far we are in control of the development of our brains and minds - and looks at how we can promote our own individuality and find fulfilment."--Jacket.
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Includes bibliographical references and index.

1. The Future -- 2. The Brain -- 3. Manipulating the Brain -- 4. Developing the Mind, and Losing It -- 5. Blowing the Mind -- 6. Manipulating the Mind -- 7. Being Someone -- 8. Being Human -- 9. Twenty-first-century Thinking -- 10. Life in Two Dimensions -- 11. Being Nobody -- 12. The Believing Brain -- 13. Being Anyone -- 14. Being Creative -- 15. An Ideal Identity for the Twenty-first Century?

"If you've ever wondered what effect video games have on your children's minds or worried about how much private information the government and big companies know about you, ID is essential reading. Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never before. Two huge forces - new technologies and old ideologies - are, in their different ways, impacting on our minds. Never before have we more urgently needed to look at what we want for ourselves as individuals, our children and for our future society." "Drawing on the latest findings in neuroscience, Susan Greenfield shows how far we are in control of the development of our brains and minds - and looks at how we can promote our own individuality and find fulfilment."--Jacket.

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