Researching hospitality and tourism / Bob Brotherton.
Material type: TextPublisher: Los Angeles : Sage, 2015Copyright date: ©2015Edition: 2nd editionDescription: xviii, 311 p. : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 1446287548
- 9781446287545
- 647.94072 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 647.94072 BRO (Browse shelf(Opens below)) | 1 | Available | A555920B |
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647.94071 CAS Hospitality management : a capstone course / | 647.94071 COR The Cornell School of Hotel Administration on Hospitality : cutting edge thinking and practice / | 647.94072 BRO Researching hospitality and tourism : a student guide / | 647.94072 BRO Researching hospitality and tourism / | 647.94092 SHA Four Seasons : the story of a business philosophy / | 647.940922 CON Contemporary biographies in hospitality & tourism. | 647.9409793135 BRA The Moulin Rouge and Black rights in Las Vegas : a history of the first racially integrated hotel-casino / |
The Nature and Relevance of Research -- Research Philosophies and Schools of Thought -- Developing the Research Proposal and Plan -- Sourcing and Reviewing the Literature -- Developing the Conceptual Framework -- Choosing the Empirical Research Design -- Collecting the Empirical Data -- Sampling -- Analysing Quantitative Data -- Analysing Qualitative Data -- Writing Up the Research Project.
"Bob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings."--Publisher's website.
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