Fundamentals of strategy / Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnar.
Material type:
TextPublisher: New York : Pearson, 2015Copyright date: ©2015Edition: Third EditionDescription: xvii, 284 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 129201721X
- 9781292017211
- 658.4012 23
- HD30.28 .J6495 2015
Contents:
1. Introducing strategy -- 2. The environment -- 3. Strategic capabilities -- 4. Strategic purpose -- 5. Business strategy -- 6. Corporate strategy and diversification -- 7. International strategy -- 8. Innovation strategies -- 9. Mergers, acquisitions and alliances -- 10. Strategy in action.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | A507651B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
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Includes bibliographical references and index.
1. Introducing strategy -- 2. The environment -- 3. Strategic capabilities -- 4. Strategic purpose -- 5. Business strategy -- 6. Corporate strategy and diversification -- 7. International strategy -- 8. Innovation strategies -- 9. Mergers, acquisitions and alliances -- 10. Strategy in action.
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