Harnessing place branding through cultural entrepreneurship / edited by Frank M. Go, Arja Lemmetyinen and Ulla Hakala.

Includes bibliographical references and index.

Part I. Place Branding: Multidisciplinary Principles -- Part II. Chapters On Individual Place Case Studies -- Part III. Chapters On Particular Place Brand Themes -- --

Part I. Place Branding: Multidisciplinary Principles -- 1. Place Branding and Culture: 'The Reciprocal Relationship Between Culture and Place Branding' / Marinda Scaramanga -- 2. Cultural Entrepreneurs as Foundations of Place Brands / Alice Loy and Tom Aageson -- 3. Managing the Unmanageable: Stakeholder Involvement in Creating and Managing Places and Their Brands' / Edward Kasabov -- 4. The Role of Culture in Regional Development Work - Changes and Tensions / Kari Ilmonen -- -- Part II. Chapters On Individual Place Case Studies -- 5. Case A: Place Branding from the Bottom up: Strengthening Cultural Identity through Small-Scaled Connectivity with Cultural Entrepreneurship / Philip Speranza -- 6. Case B: Culture-led Urban Regeneration and Brand Building in Alpine Italian Cities / Maria Della Lucia and Mariangela Franch -- 7. Case C: Place Branding and Cultural Entrepreneurship: 'Edinburgh - Scotland's Inspiring Capital and World Festival City' / Kenneth McMillan Wardrop -- 8. Case D: The Power of Soft Infrastructure in Influencing Regional Entrepreneurship and Innovativeness / Cecilia Pasquinelli and Nicola Bellini -- 9. Case E: Cultural Diplomacy and Entrepreneurship as a Means for Image Restoration: The Case of Israel / Eli Avraham -- 10. Case F: The City of Ostrava - From Industrial Image to Industrial Image 2.0 / Jan Suchacek and Pavel Herot -- -- Part III. Chapters On Particular Place Brand Themes -- 11. Coordinating Cooperative Cultural Networks: the Case of Culture Finland / Arja Lemmetyinen -- 12. Tracing for One Voice - The 5Cs of Communication in Place Branding / Ulla Hakala -- 13. E-governance-based Smart Place Branding: Challenges and Implications for Local Identity and Cultural Entrepreneurship / Frank M. Go, Maria Della Lucia, Mariapina Trunfio and Angelo Presenza -- 14. Making Space for Cultural Entrepreneurship / Stephen Little.

"Harnessing Place Branding through Cultural Entrepreneurship draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities. The book is divided into four separate parts: Part One seeks to raise the awareness that the roots of cultural entrepreneurship reach deep into the design of strategy aimed at meeting major societal challenges, which have both a global and local dimension. Part Two presents Chapters on Cases on individual places in relation to forms of cultural entrepreneurship in which creativity is considered as fluid and evolving and the individual entrepreneur's ability is enhanced by the community's governance of imagination. Part Three departs from the notion that cultural entrepreneurs use local knowledge, which is geographically and historically bounded. Part Four concludes, draws implications and suggests further research."--Publisher's website.