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Health program management : from development through evaluation / Beaufort B. Longest, Jr.

By: Material type: TextTextPublisher: San Francisco, CA : Jossey-Bass, [2015]Copyright date: ©2015Edition: Second editionDescription: xxiii, 357 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1118834704
  • 9781118834701
Other title:
  • Health programme management
Related works:
  • Revision of: Longest, Beaufort B., Jr. Managing health programs and projects
Subject(s): DDC classification:
  • 362.11068 23
LOC classification:
  • RA427 .L64 2015
Contents:
1. The work of managers in health programs -- 2. Developing/strategizing the future -- 3. Designing for effectiveness -- 4. Leading to accomplish desired results -- 5. Making good management decisions -- 6. Communicating for understanding -- 7. Managing quality-totally -- 8. Commercial and social marketing -- 9. Evaluation.
Summary: "Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"-- Provided by publisher.
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Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004.

Includes bibliographical references and index.

1. The work of managers in health programs -- 2. Developing/strategizing the future -- 3. Designing for effectiveness -- 4. Leading to accomplish desired results -- 5. Making good management decisions -- 6. Communicating for understanding -- 7. Managing quality-totally -- 8. Commercial and social marketing -- 9. Evaluation.

"Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"-- Provided by publisher.

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