Strategic management : planning for domestic & global competition / John A. Pearce II, Villanova School of Business, Villanova University, Richard B. Robinson, Jr., Darla Moore School of Business, University of South Carolina.
Material type: TextPublisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Edition: Fourteenth editionDescription: various pagings : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 0077862511
- 9780077862510
- 658.4012 23
- HD30.28 .P3395 2015
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.4012 PEA (Browse shelf(Opens below)) | 1 | Available | A526853B |
Includes bibliographical references and index.
Part One - Overview of Strategic Management: -- 1. Strategic Management -- Part Two - Strategy Formulation: -- 2. Company Mission -- 3. Corporate Social Responsibility and Business Ethics -- 4. The External Environment -- 5. The Global Environment -- 6. Internal Analysis -- 7. Long-Term Objectives and Strategies -- 8. Business Strategy -- 9. Multibusiness Strategy -- Part Three - Strategy Implementation, Control, and Innovation: -- 10. Implementation -- 11. Organizational Structure -- 12. Leadership and Culture -- 13. Strategy Control -- 14. Innovation and Entrepreneurship -- Part Four - Cases: -- Guide to Strategic Management Case Analysis.
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