The rise of the new East : business strategies for success in a world of increasing complexity / Ben Simpfendorfer.

Includes bibliographical references and index.

1. The Rise of the East's Middle Class -- 2. The End of "Made in China" -- 3. Tapping into the Muslim Market -- 4. Bollywood Stars and Indonesian Punk Rock -- 5. China Goes Global, Again -- 6. Small Trucks and Big Planes -- 7. The East's Uncertain Urban Future -- 8. A Water and Energy Nexus -- 9. Conclusion.

"Taking the reader on a tour of the fast-changing East, The Rise of the New East provides simple business strategies for dealing with the world's growing complexity. From China to India to Dubai, powerfully disruptive forces have resulted from the East's resurgence, and the clash of these forces has had unexpected economic, political, and social outcomes. Influential author Ben Simpfendorfer leads the next generation of commentary on emerging markets to take it beyond simple straight-line outcomes, arguing that the business world should respond to the East's rise by embracing complexity and planning for the unexpected. In a rare combination of high-level economic and political analysis and street-level experience--from China's vast factories, to Indonesia's Muslim consumers, to India's Bollywood films--the emerging world is presented in an accessible and engaging way, and the result is essential guidance for financial investors, senior managers, and business owners. Simpfendorfer relates his experience of working for some of the world's largest multinationals, transacting deals between countries such as China and Pakistan, and assisting mid-sized foreign companies in deciding how to enter the East, in order to provide readers with commercially relevant and tested solutions"-- Provided by publisher.

"Influential author and Financial Times columnist Ben Simpfendorfer on the next generation of thinking on the East, and how business leaders can operate in a world in which there is no "East" and "West""-- Provided by publisher.