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486670 Consumer behaviour : for Auckland University of Technology / compiled by Crystal Yap.

Contributor(s): Material type: TextTextPublisher: Australia : Cengage Learning, [2014]Copyright date: ©2014Edition: 1st editionDescription: 362 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated $2 rdamedia
Carrier type:
  • volume
ISBN:
  • 9780170355643
Other title:
  • Four eight six six seven zero consumer behaviour
  • Consumer behaviour
Related works:
  • Based on (work): Hoyer, Wayne D. Consumer behavior. 6th ed
Subject(s): DDC classification:
  • 658.8342 23
Contents:
Understanding consumer behavior -- Motivation, ability & opportunity -- From exposure to comprehension -- Memory & knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Problem recognition & information search -- Judgment & decision making based on high effort -- Judgment & decision making based on low effort -- Post-decision processes -- Social influences on consumer behavior -- Consumer diversity -- Households & social class influences.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 FOU (Browse shelf(Opens below)) 1 Available A558014B
Book City Campus City Campus Main Collection 658.8342 FOU (Browse shelf(Opens below)) 1 Available A558007B
Book City Campus City Campus Main Collection 658.8342 FOU (Browse shelf(Opens below)) 1 Available A557993B

All extracts were taken from: Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, 6th ed.

Understanding consumer behavior -- Motivation, ability & opportunity -- From exposure to comprehension -- Memory & knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Problem recognition & information search -- Judgment & decision making based on high effort -- Judgment & decision making based on low effort -- Post-decision processes -- Social influences on consumer behavior -- Consumer diversity -- Households & social class influences.

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