486670 Consumer behaviour : for Auckland University of Technology / compiled by Crystal Yap.
Material type: TextPublisher: Australia : Cengage Learning, [2014]Copyright date: ©2014Edition: 1st editionDescription: 362 pages : illustrations ; 28 cmContent type:- text
- unmediated $2 rdamedia
- volume
- 9780170355643
- Four eight six six seven zero consumer behaviour
- Consumer behaviour
- 658.8342 23
Contents:
Understanding consumer behavior -- Motivation, ability & opportunity -- From exposure to comprehension -- Memory & knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Problem recognition & information search -- Judgment & decision making based on high effort -- Judgment & decision making based on low effort -- Post-decision processes -- Social influences on consumer behavior -- Consumer diversity -- Households & social class influences.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342 FOU (Browse shelf(Opens below)) | 1 | Available | A558014B | ||
Book | City Campus City Campus Main Collection | 658.8342 FOU (Browse shelf(Opens below)) | 1 | Available | A558007B | ||
Book | City Campus City Campus Main Collection | 658.8342 FOU (Browse shelf(Opens below)) | 1 | Available | A557993B |
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All extracts were taken from: Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, 6th ed.
Understanding consumer behavior -- Motivation, ability & opportunity -- From exposure to comprehension -- Memory & knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Problem recognition & information search -- Judgment & decision making based on high effort -- Judgment & decision making based on low effort -- Post-decision processes -- Social influences on consumer behavior -- Consumer diversity -- Households & social class influences.
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