The fundamentals of interactive design / Michael Salmond, Gavin Ambrose.

Includes bibliographical references and index.

1. Interactive design as a discipline -- What is interactive design? -- What does an interactive designer do? -- Interview : Darrell Wilkins, creative director -- The design document -- Using new technology -- Case study : Kaiser Chiefs' website -- Project : Create concepts and storyboards -- 2. Ideas, prototypes and experiences -- Where do ideas come from? -- Influences and the creative process -- The medium informs the design -- Emotional attachment to the product -- Designing experiences -- Interview : Lydia Swangren, UX designer -- Case study : Multi-platform delivery -- Project : Engage through interactivity -- 3. The industry process -- The pitch -- Interview : David Burrows, design consultant -- Art direction and aesthetic -- Case study : WrestleMania viral campaign -- Project : Create a campaign pitch -- 4. Audience, usability and testing -- Design for the audience -- Usability in design : rules and principles -- Usability and content -- Usability and visual communication -- Usability testing -- Interview : Trevor May, mobile designer -- Case study : Glastonbury app -- Project : Create an interactive promotion -- 5. Motion graphics and shareable media -- Motion and interactivity -- Augmented reality -- Video and motion graphics -- Interview : Krystal Schultheiss, motion graphics developer -- The video production process -- Viral videos -- Social media -- Interview : Steve Smith, senior developer -- Case study : pq-eyewear website -- Project : Create a campaign for a TV series -- 6. Games -- Computer games -- Games as an interactive medium -- Interview : Pete Everett, advergame designer -- Case study : Coca-Cola Open the Games -- Project : Create an advergame.