Engineering communication : from principles to practice / Robert Irish, Peter Eliot Weiss.

Includes bibliographical references and index.

Introduction -- Part I. Setting the Stage for Understanding : -- Getting Started: Pre-drafting and Drafting -- 1. Purpose, Genre, and Audience -- Principle 1: Finding Purpose -- Principle 2: Improvising Genre -- Principle 3: Constructing Audience -- 2. Strategies for Invention -- Principle 4: Developing Credible Argument -- Principle 5: Using Rhetorical Patterns -- Part II. Modes of Control: Organizing Information for Readability : -- 3. Guiding the Reader through the Document -- Principle 6: Building Effective Introductions -- Principle 7: Framing Knowledge -- Principle 8: Imposing Visible Structure -- Principle 9: Making Transitions -- 4. Creating Clarity and Cohesion -- Principle 10: Designing Paragraphs -- Principle 11: Moving from Known to New -- Principle 12: Modifying Matters -- Part III. Elements of Refined Communication : -- 5. Generating Flow -- Principle 13: Elevating Verbs -- Principle 14: Positioning the Verb -- Principle 15: Finding the Real Subject -- Principle 16: Capitalizing on the Power Position -- 6. Engineering Elegance -- Principle 17: Determining Sentence Length -- Principle 18: Mastering Sentence Rhythm -- Part IV. Applications : -- 7. Applying the Principles to Written Communication -- 8. Applying the Principles to Visual Communication -- 9. Applying the Principles to Oral Communication -- Conclusion: From Principles to Practice -- Appendices -- Appendix A. Core Sentence Components: Clauses -- Appendix B. Sentence Types -- Appendix C. Action Elements: Verbs and Verbals -- Appendix D. Optional Sentence Elements: Modifiers -- Appendix E. Joiners -- Appendix F. Punctuation -- Appendix G. A Brief Primer on Ethics for the Engineer -- Appendix H. Fallacies.