International marketing / Masaaki Kotabe [and others].
Material type:
TextPublisher: Milton, Qld. : John Wiley and Sons Australia, 2014Copyright date: ©2014Edition: 4th Asia-Pacific editionDescription: xvii, 645 pages : colour illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 1118362519
- 9781118362518
- 658.8 23
- HF2014 637097
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | A547909B | ||
| Book | City Campus City Campus Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | A520387B | ||
| Book | City Campus City Campus Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | A558293B | ||
| Book | City Campus City Campus Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | A557718B | ||
| Book | South Campus South Campus Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | A558297B |
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| 658.8 KOT Principles of marketing / | 658.8 KOT Cram 101 textbook outlines to accompany Framework for marketing management, Philip Kotler, 5th ed / | 658.8 KOT International marketing / | 658.8 KOT International marketing / | 658.8 KOT International marketing / | 658.8 KOT International marketing / | 658.8 KOT Principles of marketing / |
"Masaaki Kotabe ; Al Marshall ; Swee Hoon Ang ; Kathleen Griffiths ; Ranjit Voola ; Robin E Roberts ; Kristiaan Helsen.".
Includes bibliographical references and index.
Part 1. International marketing environment : -- 1. Introduction to international marketing -- 2. Economic and financial environment -- 3. Political and legal environment -- 4. Cultural environment -- 5. Understanding international consumers -- Part 2. Analysing international marketing opportunities : -- 6. International marketing research -- 7. Segmentation and positioning -- 8. Market selection and entry strategies -- Part 3. Developing international marketing strategy : -- 9. Developing new goods and services for international markets -- 10. Marketing goods and services -- 11. International marketing communication -- 12. Logistics: sourcing and distribution -- 13. Export and import management -- 14. International pricing -- Part 4. Trends in international marketing : -- 15. International marketing strategy -- 16. The evolving global marketplace -- Part 5. Cases in international marketing.
Machine converted from AACR2 source record.
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