Principles of integrated marketing communications / Lawrence Ang.
Material type: TextPublisher: Port Melbourne, VIC : Cambridge University Press, 2014Description: xii, 401 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 1107649188
- 9781107649187
- 658.802 23
- HF5415.123 .A54 2014
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.802 ANG (Browse shelf(Opens below)) | 1 | Available | A548677B | ||
Book | City Campus City Campus Main Collection | 658.802 ANG (Browse shelf(Opens below)) | 1 | Available | A558377B | ||
Book | City Campus City Campus Main Collection | 658.802 ANG (Browse shelf(Opens below)) | 1 | Available | A558374B | ||
Book | City Campus City Campus Main Collection | 658.802 ANG (Browse shelf(Opens below)) | 1 | Available | A558381B | ||
SL Book | South Campus South Campus Short Loan | 2Hr 658.802 ANG (Browse shelf(Opens below)) | 1 | Available | A558369B | ||
SL Book | South Campus South Campus Short Loan | 2Hr 658.802 ANG (Browse shelf(Opens below)) | 1 | Available | A558370B |
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2Hr 649.33 AUS Breastfeeding : when your baby refuses the breast | 2Hr 658.4036 ROB Problem-solving in groups / | 2Hr 658.802 ANG Principles of integrated marketing communications / | 2Hr 658.802 ANG Principles of integrated marketing communications / | 2Hr 790.08999442 BRO Ngā taonga tākaro = Māori sports and games / | 2Hr 808.06615 PUB Publication manual of the American Psychological Association. | 2Hr 808.06634 MCL New Zealand law style guide / |
Includes bibliographical references and index.
1. Defining integrated marketing communications -- 2. Generating consumer insights -- 3. Brand positioning -- 4. Media planning and budgeting in advertising -- 5. Traditional and digital media -- 6 Advertising creativity -- 7. Planning and executing the creative appeal -- 8. Social influence -- 9.Public relations, corporate reputation and sponsorship -- 10. Influence in personal selling -- 11. Direct marketing and sales promotion -- 12. Advertising testing and campaign tracking -- 13. An integrative review.
Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling. Lawrence Ang is at Macquarie University, Australia.
Machine converted from AACR2 source record.
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