Beyond the business plan : 10 principles for new venture explorers / by Simon Bridge, Visiting Professor of Entrepreneurship, University of Ulster and Cecilia Hegarty, Director, PLATO EBR, N. Ireland and Ireland.
Material type: TextPublisher: Houndsmill, Basingstoke : Palgrave Macmillan, 2013Copyright date: ©2013Description: xvi, 275 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 1137332867
- 9781137332868
- 658.11 23
- HD62.5 .B745 2013
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.11 BRI (Browse shelf(Opens below)) | 1 | Available | A508068B | ||
Book | South Campus South Campus Main Collection | 658.11 BRI (Browse shelf(Opens below)) | 1 | Available | A508067B |
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Includes bibliographical references and index.
Part I WHY LOOK BEYOND THE BUSINESS PLAN -- Part II THE TEN PRINCIPLES -- Part III SEEKING A BALANCED PERSPECTIVE -- Part V FURTHER INFORMATION -- --
1. The purpose of this book -- 2. Business plans -- 3. Are business plans appropriate? -- 4. Business plans are not the only option -- 5. Enterprise and exploration -- 6. A guide for explorers? -- 7. The starting point: understanding how to explore -- 8. Principle 1 -- 9. Principle 2 -- 10. Principle 3 -- 11. Principle 4 -- 12. Principle 5 -- 13. Principle 6 -- 14. Principle 7 -- 15. Principle 8 -- 16. Principle 9 -- 17. Principle 10 -- 18. Following the Principles -- 19. Striking a balance -- 20. Comparing approaches -- 21. Some reflections and implications -- 22. Postscript -- 23. Behavioural economics; Causation and effectuation; Caustion and proceeding cautiously; Legal structures; New Venture terminology; Social capital; Social enterprises; Traits; Additional aspects.
"A new way of approaching start-ups which encourages a more flexible plan that allows for uncertainty and change Business plans do not allow for the unexpected. Often written at the outset of a new business proposal, there is little room for change or learning from experience once the venture is underway. Beyond the Business Plan provides 10 new principles for starting a new business venture which guarantee the flexibility to face any uncertainties. These principles can be used as an alternative to a traditional business plan or even alongside one allowing it to adapt when needed. This book does not dictate how to run a business but provides the insight needed to overcome unforeseen obstacles, to adapt, grow, and change as necessary. This fresh approach teaches how to be responsive to uncertainty and demonstrates that flexible development can navigate the changing world economy better than any business plan. "-- Provided by publisher.
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