Strategic management : theory and practice / John A. Parnell.
Material type: TextPublisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Edition: 4 editionDescription: xx, 641 pages : illustrations (some colour) ; 28 cmContent type:- text
- unmediated
- volume
- 1452234981
- 9781452234984
- 658.4012 23
- HD30.28 .P316 2014
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.4012 PAR (Browse shelf(Opens below)) | 1 | Available | A479602B | ||
Book | South Campus South Campus Main Collection | 658.4012 PAR (Browse shelf(Opens below)) | 1 | Available | A480102B |
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Includes bibliographical references and index.
1. Fundamentals of strategic management -- 2. Industry competition -- 3. The external environment : political-legal and economic forces -- 4. The external environment : social and technological forces -- 5. The organization : ethics and corporate social responsibility -- 6. Corporate-level strategies -- 7. Business unit strategies -- 8. Functional strategies -- 9. Strategy formulation -- 10. Strategy execution : structure -- 11. Strategy execution : strategic change, culture, and leadership -- 12. Strategic control and crisis management.
Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
Machine converted from AACR2 source record.
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