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Strategic management : theory and practice / John A. Parnell.

By: Material type: TextTextPublisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Edition: 4 editionDescription: xx, 641 pages : illustrations (some colour) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1452234981
  • 9781452234984
Subject(s): DDC classification:
  • 658.4012 23
LOC classification:
  • HD30.28 .P316 2014
Contents:
1. Fundamentals of strategic management -- 2. Industry competition -- 3. The external environment : political-legal and economic forces -- 4. The external environment : social and technological forces -- 5. The organization : ethics and corporate social responsibility -- 6. Corporate-level strategies -- 7. Business unit strategies -- 8. Functional strategies -- 9. Strategy formulation -- 10. Strategy execution : structure -- 11. Strategy execution : strategic change, culture, and leadership -- 12. Strategic control and crisis management.
Summary: Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.4012 PAR (Browse shelf(Opens below)) 1 Available A479602B
Book South Campus South Campus Main Collection 658.4012 PAR (Browse shelf(Opens below)) 1 Available A480102B

Includes bibliographical references and index.

1. Fundamentals of strategic management -- 2. Industry competition -- 3. The external environment : political-legal and economic forces -- 4. The external environment : social and technological forces -- 5. The organization : ethics and corporate social responsibility -- 6. Corporate-level strategies -- 7. Business unit strategies -- 8. Functional strategies -- 9. Strategy formulation -- 10. Strategy execution : structure -- 11. Strategy execution : strategic change, culture, and leadership -- 12. Strategic control and crisis management.

Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

Machine converted from AACR2 source record.

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