Organizations in the face of crisis : managing the brand and stakeholders / Dennis W. Tafoya.

Includes bibliographical references and index.

Part 1. The Organization, the Brand and the Organization's Stakeholders: -- 1. Introduction -- 2. Acknowledging the Relationship Between an Organization, Its Stakeholders and Brand -- 3. The Nature of Organization, Brand and Stakeholder Dynamics: When Problems Set the Stage for a Crisis -- 4. Stakeholders, the Stakeholder Network and the Brand Network: How the Stakeholder Network Effects Crisis Management Efforts -- Part 2. Strategy and the Emergent Crisis: -- 5. Understanding the Nature of a Crisis: Why It Has the Potential To Effect an Organization, Its Stakeholders and the Brand -- 6. The Emerging Crisis and the Phenomenon of the Stakeholder Swarm: Stakeholder Influence on Network Equilibrium, Brand Attractiveness and Crisis Management Efforts -- 7. Managing the Brand Trauma (That Accompanies a Brand Crisis) -- Part 3. Implementing the Strategy: -- 8. Building a Crisis Management and Recovery Plan -- 9. The Emergence of a Crisis in Complex Adaptive Systems - the Organization, Its Brand, Stakeholders and the Future.