Entrepreneurship : theory, process, practice / Donald F. Kuratko.
Material type: TextPublisher: Mason, Ohio : South-Western Cengage learning, 2014Edition: Ninth editionDescription: xviii, 592 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 1285051750
- 9781285051758
- 658.421 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.421 KUR (Browse shelf(Opens below)) | 1 | Available | A523135B |
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658.421 HIS Entrepreneurship / | 658.421 HIS Entrepreneurship / | 658.421 HIS Entrepreneurship / | 658.421 KUR Entrepreneurship : theory, process, practice / | 658.421 LEG Entrepreneurship : how innovators create the future. / | 658.421 LOW Enterprise : entrepreneurship and innovation : concepts, contexts and commercialization / | 658.421 MOR Corporate entrepreneurship and innovation : entrepreneurial development within organizations / |
Previous ed.: 2009.
Includes bibliographical references and index.
pt. 1. The entrepreneurial mind-set in the twenty-first century -- 1. Entrepreneurship: evolutionary development-revolutionary impact -- 2. The entrepreneurial mind-set in individuals: cognition and ethics -- 3. The entrepreneurial mind-set in organizations: corporate entrepreneurship -- 4. Social entrepreneurship and the global environment for entrepreneurship -- pt. 2. Initiating entrepreneurial ventures -- 5. Innovation: the creative pursuit of ideas -- 6. Assessment of entrepreneurial opportunities -- 7. Pathways to entrepreneurial ventures -- 8. Sources of capital for entrepreneurs -- pt. 3. Developing the entrepreneurial plan -- 9. Legal challenges for entrepreneurial ventures -- 10. Marketing challenges for entrepreneurial ventures -- 11. Financial preparation for entrepreneurial ventures -- 12. Developing an effective business plan -- pt. 4. Growth strategies for entrepreneurial ventures -- 13. Strategic entrepreneurial growth -- 14. Valuation of entrepreneurial ventures -- 15. Harvesting the entrepreneurial venture.
Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today.
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