The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
Material type:
TextSeries: Routledge communication seriesPublisher: New York : Routledge, 2014Edition: Fifth editionDescription: xxiv, 541 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0415507413
- 9780415507417
- 0415507421
- 9780415507424
- 153.852 23
- BF637.P4 P39 2014
Contents:
Introduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- Who says it : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 153.852 PER (Browse shelf(Opens below)) | 1 | Available | A480889B |
Includes bibliographical references and index.
Introduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- Who says it : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns.
Machine converted from AACR2 source record.
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