Image from Coce

International marketing strategy : analysis, development and implementation.

By: Contributor(s): Material type: TextTextPublisher: Andover : Cengage Learning, c2012Edition: 6th ed. / Isobel Doole & Robin LoweDescription: xxv, 440 p. : col. ill., col. map ; 26 cm. + 1 Internet access cardISBN:
  • 1408064294 (pack)
  • 9781408064290 (pack)
  • 1408044072 (pbk.)
  • 9781408044070 (pbk.)
Subject(s): DDC classification:
  • 658.84 23
Contents:
Part 1. Analysis: -- 1. An Introduction to International Marketing -- 2. The World Trading Environment -- 3. Social and Cultural Considerations in Internationl Markting -- 4. International Marketing Research and Opportunity Analysis -- Part 2. Strategy Development: -- 5. International Niche Marketing Strategies for Small- and Medium-Sized Enterprisess -- 6. Global Strategies -- 7. Market Entry Strategies -- 8. International Product and Service Mansagement -- Part 3. Implementation: -- 9. International Communications -- 10. The Management of International Distribution and Logistics -- 11. Pricing for International Markjets -- 12. Technology Enabled Sustainable International Marketing.
Summary: This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.

Includes bibliographical references and index.

Part 1. Analysis: -- 1. An Introduction to International Marketing -- 2. The World Trading Environment -- 3. Social and Cultural Considerations in Internationl Markting -- 4. International Marketing Research and Opportunity Analysis -- Part 2. Strategy Development: -- 5. International Niche Marketing Strategies for Small- and Medium-Sized Enterprisess -- 6. Global Strategies -- 7. Market Entry Strategies -- 8. International Product and Service Mansagement -- Part 3. Implementation: -- 9. International Communications -- 10. The Management of International Distribution and Logistics -- 11. Pricing for International Markjets -- 12. Technology Enabled Sustainable International Marketing.

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

There are no comments on this title.

to post a comment.

Powered by Koha