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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill Irwin, [2013]Copyright date: ©2013Edition: Twelfth edition, International Student editionDescription: xxvii, 772 pages : colour illustrations ; 27 cm + 1 computer disc (12 cm)Content type:
  • text
  • computer dataset
Media type:
  • unmediated
  • computer
Carrier type:
  • volume
  • computer disc
ISBN:
  • 0073530042
  • 9780073530048
  • 0071318178
  • 9780071318174
  • 0077325060
  • 9780077325060
Other title:
  • Consumer behaviour
  • Consumer behaviour : Building marketing strategy
Subject(s): DDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.33.U6 H38 2013
Contents:
Pt. 1. Introduction -- Consumer behavior and marketing strategy -- pt. 2. External influences. Cross-cultural variations in consumer behavior -- The changing American society: values -- The changing Americal society: demographics and social stratification -- The changing American society: subcultures -- The American society: families and households -- Group influences on consumer behavior -- Cases 2-1 through 2-8 -- pt. 3. Internal infuences. Perception -- Learning, memory, and product positioning -- Motivation, personality, and emotion -- Attitudes and influencing attitudes -- Self-concept and lifestyle -- Cases 3-1 through 3-9 -- pt. 4. Consumer decision process. Situational influences -- Consumer decision process and problem recognition -- Information search -- Alternative evaluation and selection -- Outlet selection and purchase -- Postpurchase processes, customer satisfaction, and customer commitment -- Cases 4-1 through 4-8 -- pt. 5. Organizations as consumers. Organizational buyer behavior -- Cases 5-1 and 5-2 -- pt. 6. Consumer behavior and marketing regulation. Marketing regulation and consumer behavior -- Cases 6-1 and 6-2.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 HAW (Browse shelf(Opens below)) 1 Available A507968B

Accompanied by: 1 computer disc (CD-ROM)

Includes bibliographical references and index.

Pt. 1. Introduction -- Consumer behavior and marketing strategy -- pt. 2. External influences. Cross-cultural variations in consumer behavior -- The changing American society: values -- The changing Americal society: demographics and social stratification -- The changing American society: subcultures -- The American society: families and households -- Group influences on consumer behavior -- Cases 2-1 through 2-8 -- pt. 3. Internal infuences. Perception -- Learning, memory, and product positioning -- Motivation, personality, and emotion -- Attitudes and influencing attitudes -- Self-concept and lifestyle -- Cases 3-1 through 3-9 -- pt. 4. Consumer decision process. Situational influences -- Consumer decision process and problem recognition -- Information search -- Alternative evaluation and selection -- Outlet selection and purchase -- Postpurchase processes, customer satisfaction, and customer commitment -- Cases 4-1 through 4-8 -- pt. 5. Organizations as consumers. Organizational buyer behavior -- Cases 5-1 and 5-2 -- pt. 6. Consumer behavior and marketing regulation. Marketing regulation and consumer behavior -- Cases 6-1 and 6-2.

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