The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services / Cameron S. Foote.
Material type:
TextPublisher: London ; New York : W.W. Norton, [2012]Copyright date: ©2012Edition: First editionDescription: 223 pages ; 25 cmContent type: - text
- unmediated
- volume
- 0393733475
- 9780393733471
- Marketing
- 658.8 23
- HF5415 .F5656 2012
Contents:
Strategies and tactics. Why marketing is important -- Developing strategies -- Developing tactics -- Planning implementation -- Prospecting and contacting. Today's promotional landscape -- Locating prospects -- Sales responsibilities -- Their budgeting, your pricing -- Presenting and closing. Presentation preparation -- Differentation and new business pitches -- Your portfolio or your process? -- Presentation closings -- Following up. Pre-project paperwork -- Selling ideas and concepts -- After-marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 FOO (Browse shelf(Opens below)) | 1 | Available | A480717B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
Includes index.
Strategies and tactics. Why marketing is important -- Developing strategies -- Developing tactics -- Planning implementation -- Prospecting and contacting. Today's promotional landscape -- Locating prospects -- Sales responsibilities -- Their budgeting, your pricing -- Presenting and closing. Presentation preparation -- Differentation and new business pitches -- Your portfolio or your process? -- Presentation closings -- Following up. Pre-project paperwork -- Selling ideas and concepts -- After-marketing.
Machine converted from AACR2 source record.
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