A companion to survey research / Michael Ornstein.
Material type: TextPublisher: London : SAGE, 2013Description: viii, 179 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 1446209083
- 9781446209080
- 1446209091
- 9781446209097
- 300.72 23
- HM
- HM538 .O76 2013
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 300.72 ORN (Browse shelf(Opens below)) | 1 | Available | A479713B | ||
Book | North Campus North Campus Main Collection | 300.72 ORN (Browse shelf(Opens below)) | 1 | Available | A447419B | ||
Book | South Campus South Campus Main Collection | 300.72 ORN (Browse shelf(Opens below)) | 1 | Available | A447423B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
300.72 NEU Understanding research / | 300.72 NEU Understanding research / | 300.72 NEU Understanding research / | 300.72 ORN A companion to survey research / | 300.72 PLO Using mixed methods : frameworks for an integrated methodology / | 300.72 QUA Qualitative research : issues of theory, method and practice / | 300.72 REI Experience, research, social change : critical methods / |
Includes bibliographical references (pages 152-172) and index.
Introduction -- 1. The Invention of Survey Research -- 2. Writing Survey Questions -- 3. Designing a Questionnaire -- 4. Fundamentals of Probability Sampling for Surveys -- 5. Applied Sample Design -- 6. Survey Pretesting -- 7. Survey Data Collection -- 8. The Future of Survey Research.
"A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research."--Publisher's website.
Machine converted from AACR2 source record.
There are no comments on this title.