A companion to survey research / Michael Ornstein.

By:

Ornstein, Michael D [author.]

Material type: Text

TextPublisher: London : SAGE, 2013Description: viii, 179 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1446209083
9781446209080
1446209091
9781446209097

Subject(s):

Social surveys

DDC classification:

300.72 23

LOC classification:

HM
HM538 .O76 2013

Contents:

Introduction -- 1. The Invention of Survey Research -- 2. Writing Survey Questions -- 3. Designing a Questionnaire -- 4. Fundamentals of Probability Sampling for Surveys -- 5. Applied Sample Design -- 6. Survey Pretesting -- 7. Survey Data Collection -- 8. The Future of Survey Research.

Summary: "A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research."--Publisher's website.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	City Campus City Campus Main Collection	300.72 ORN (Browse shelf(Opens below))	1	Available	A479713B
Book	North Campus North Campus Main Collection	300.72 ORN (Browse shelf(Opens below))	1	Available	A447419B
Book	South Campus South Campus Main Collection	300.72 ORN (Browse shelf(Opens below))	1	Available	A447423B

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Previous								Next
Previous	300.72 NEU Understanding research /	300.72 NEU Understanding research /	300.72 NUR Nurtured by knowledge : learning to do participatory action-research /	300.72 ORN A companion to survey research /	300.72 PAL Research decisions : quantitative and qualitative perspectives /	300.72 PAN Research design and method selection : making good choices in the social sciences /	300.72 PAN Research design and method selection : making good choices in the social sciences /	Next

Includes bibliographical references (pages 152-172) and index.

"A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research."--Publisher's website.

Machine converted from AACR2 source record.

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