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Evil media / Matthew Fuller and Andrew Goffey.

By: Contributor(s): Material type: TextTextPublisher: Cambridge, Mass. : MIT Press, [2012]Copyright date: ©2012Description: viii, 235 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0262017857
  • 9780262017855
Subject(s): DDC classification:
  • 006.754 23
LOC classification:
  • HM851 .F855 2012
Contents:
Introduction. Evil ; Book ; Grayness ; Sophistication ; Stratagem -- Intelligence. Brainwashing ; Systemic ambiguity ; Objectify indeterminacy ; Leverage anxiety ; Speak the metalanguage of metabolism ; Proliferate psychological operation -- Togetherness. Social engineering ; Collective intelligence ; Be everything but available ; Economize behavior, scale signals ; Stir faith in small numbers ; Flirting tips ; Mobilize irritation -- Algorithms. Enhance queue formation ; Know your sorts ; Invoke recursion ; Abstract captures -- Structures. Structure data ; Work abstraction layers ; Multiply interfaces ; Let datasets advance ; Mine data for probabilities ; Leak early, leak often -- Technicalities. Workflow ; Express regularly, but not too regularly ; Look after your relations ; The justifiable ignorance of the exception ; Encourage error -- Productivity. Keep it personal ; All the world's an audition ; Mythologize decision making ; The occult virtue of the project plan ; Middle management -- Excellence. Metamodel, or formalize, virtue ; Lifelong learning ; Be artistic ; Role play ; Psychic ergonomics ; Optimize stupidity flow.
Summary: "Evil Media develops a philosophy of media power that extends the concept of media beyond its tried and trusted use in the games of meaning, symbolism, and truth. It addresses the gray zones in which media exist as corporate work systems, algorithms and data structures, twenty-first century self-improvement manuals, and pharmaceutical techniques. Evil Media invites the reader to explore and understand the abstract infrastructure of the present day. From search engines to flirting strategies, from the value of institutional stupidity to the malicious minutiae of databases, this book shows how the devil is in the details. The title takes the imperative "Don't be evil" and asks, what would be done any differently in contemporary computational and networked media were that maxim reversed. Media here are about much more and much less than symbols, stories, information, or communication: media do things. They incite and provoke, twist and bend, leak and manage. In a series of provocative stratagems designed to be used, Evil Media sets its reader an ethical challenge: either remain a transparent intermediary in the networks and chains of communicative power or become oneself an active, transformative medium."--Publisher.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 006.754 FUL (Browse shelf(Opens below)) 1 Available A517653B

Includes bibliographical references (pages 173-216) and index.

Introduction. Evil ; Book ; Grayness ; Sophistication ; Stratagem -- Intelligence. Brainwashing ; Systemic ambiguity ; Objectify indeterminacy ; Leverage anxiety ; Speak the metalanguage of metabolism ; Proliferate psychological operation -- Togetherness. Social engineering ; Collective intelligence ; Be everything but available ; Economize behavior, scale signals ; Stir faith in small numbers ; Flirting tips ; Mobilize irritation -- Algorithms. Enhance queue formation ; Know your sorts ; Invoke recursion ; Abstract captures -- Structures. Structure data ; Work abstraction layers ; Multiply interfaces ; Let datasets advance ; Mine data for probabilities ; Leak early, leak often -- Technicalities. Workflow ; Express regularly, but not too regularly ; Look after your relations ; The justifiable ignorance of the exception ; Encourage error -- Productivity. Keep it personal ; All the world's an audition ; Mythologize decision making ; The occult virtue of the project plan ; Middle management -- Excellence. Metamodel, or formalize, virtue ; Lifelong learning ; Be artistic ; Role play ; Psychic ergonomics ; Optimize stupidity flow.

"Evil Media develops a philosophy of media power that extends the concept of media beyond its tried and trusted use in the games of meaning, symbolism, and truth. It addresses the gray zones in which media exist as corporate work systems, algorithms and data structures, twenty-first century self-improvement manuals, and pharmaceutical techniques. Evil Media invites the reader to explore and understand the abstract infrastructure of the present day. From search engines to flirting strategies, from the value of institutional stupidity to the malicious minutiae of databases, this book shows how the devil is in the details. The title takes the imperative "Don't be evil" and asks, what would be done any differently in contemporary computational and networked media were that maxim reversed. Media here are about much more and much less than symbols, stories, information, or communication: media do things. They incite and provoke, twist and bend, leak and manage. In a series of provocative stratagems designed to be used, Evil Media sets its reader an ethical challenge: either remain a transparent intermediary in the networks and chains of communicative power or become oneself an active, transformative medium."--Publisher.

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