Advertising works 20 : proving the payback on marketing investment / edited by Charlie Snow.

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TextPublisher: London : Ware, 2011Description: xxiv, 350 pages : illustrations, maps ; 25 cmContent type:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.107941 ADV (Browse shelf(Opens below))	1	Available		A507912B

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Previous	659.107941 ADV Advertising works 14 : proving the effectiveness of marketing communications /	659.107941 ADV Advertising works 15 : proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide /	659.107941 ADV Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 /	659.107941 ADV Advertising works 20 : proving the payback on marketing investment /	659.10820973 SIV Ad women : how they impact what we need, want, and buy /	659.1083 ACU Kidnapped : how irresponsible marketers are stealing the minds of your children /	659.1088640973 NEU Housework and housewives in modern American advertising : married to the mop /	Next

"Case studies from the IPA Effectiveness Awards 2011. Limited to campaigns with an annual marketing communications budget of up to £2.5 m".

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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