The Olympic Games effect : how sports marketing builds strong brands / John A. Davis.
Material type:
TextPublisher: Singapore : Wiley, 2012Edition: Second editionDescription: xviii, 398 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 1118171683
- 9781118171684
- 796.0698 23
- GV721.5 .D38 2012
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 796.0698 DAV (Browse shelf(Opens below)) | 1 | Available | A507901B |
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| 796.069 SPO Sport business management in New Zealand and Australia / | 796.069 SPO Sport analytics : a data-driven approach to sport business and management / | 796.0690993 SPO Sport business management in Aotearoa/New Zealand / | 796.0698 DAV The Olympic Games effect : how sports marketing builds strong brands / | 796.07 GRA Research methods for sports studies / | 796.081 WHA Media sport stars : masculinities and moralities / | 796.0811 EMB Embodied masculinities in global sport / |
Previous ed.: 2008.
Includes bibliographical references and index.
Sect. I. 2,700 Years of Olympic Tradition, 100 Years of Olympic Marketing -- Ch. 1. The Olympic Dream -- Ch. 2. How the Olympics Make Us Feel -- Ch. 3. The Ever-Changing Olympics -- Ch. 4. The Sports and Politics Cocktail -- Drinking from the Olympic Fire Hose -- Ch. 5. Section I: Sponsorship Preparation Questions -- Sect. II. When Things Go Well ... -- Ch. 6. The Global Stage -- Ch. 7. Olympic Halo Effect: Long-Term and Short-Term -- Ch. 8. David vs. Goliath -- Those Delightful Surprises -- Ch. 9. Section II: Sponsorship Preparation Questions -- Sect. III. When Things Go Wrong ... -- Ch. 10. Marketing Challenges -- Ch. 11. Section III: Sponsorship Preparation Questions -- Sect. IV. Winning Marketing Gold: Work Like Crazy -- Ch. 12. Sponsorships -- Ch. 13. Section IV: Sponsorship Preparation Questions -- Sect. V. Training for Olympic Marketing Victory -- Ch. 14. Customers -- Ch. 15. Creative Execution -- Ch. 16. Marketing Communications -- Ch. 17. Is Your company in Shape for Olympic Marketing? -- Ch. 18. Key Lessons from 100 Years of Olympic Marketing -- Ch. 19. Section V: Sponsorship Preparation Questions.
Machine converted from AACR2 source record.
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