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Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai.

By: Material type: TextTextPublisher: Harlow, England ; New York : Pearson, [2012]Copyright date: ©2012Description: xiv, 271 pages : colour illustrations, colour map ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0273772953
  • 9780273772958
Subject(s): DDC classification:
  • 658.872 23
LOC classification:
  • HF5415.1265 .N34 2012
Contents:
pt. 1. Know who you're targeting. 1. The human brain ; 2. The psychology of decision-making ; 3. Who's online and why? ; 4. Who are you targeting? ; 5. Cultural quirks ; 6. Individual differences -- pt. 2. Communicate persuasively. 7. Basic principles ; 8. Your website ; 9. Your images ; 10. Your videos ; 11. Your colours ; 12. Your social media -- pt. 3. Sell with integrity. 13. Influence: an introduction ; 14. Principles of online influence ; 15. Building reputational capital ; 16. Increase your sales ; 17. Pricing and value ; 18. The 'behaviour chain' ; 19. Risk, trust and privacy.
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Includes bibliographical references and index.

pt. 1. Know who you're targeting. 1. The human brain ; 2. The psychology of decision-making ; 3. Who's online and why? ; 4. Who are you targeting? ; 5. Cultural quirks ; 6. Individual differences -- pt. 2. Communicate persuasively. 7. Basic principles ; 8. Your website ; 9. Your images ; 10. Your videos ; 11. Your colours ; 12. Your social media -- pt. 3. Sell with integrity. 13. Influence: an introduction ; 14. Principles of online influence ; 15. Building reputational capital ; 16. Increase your sales ; 17. Pricing and value ; 18. The 'behaviour chain' ; 19. Risk, trust and privacy.

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