Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, Brad L. Neiger, Rosemary Thackeray.
Material type:
TextPublisher: Boston : Pearson, [2013]Copyright date: ©2013Edition: Sixth editionDescription: xviii, 493 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0321788508
- 9780321788504
- 613.068 23
- RA427.8 .M39 2013
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | North Campus North Campus Main Collection | 613.068 MCK (Browse shelf(Opens below)) | 1 | Available | A519543B | ||
| Book | South Campus South Campus Main Collection | 613.068 MCK (Browse shelf(Opens below)) | 1 | Available | A519539B |
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Includes bibliographical references (pages 451-475) and index.
Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing: developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.
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