Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / by Harry Macdivitt, Mike Wilkinson.
Material type:
TextPublisher: New York : McGraw-Hill, [2012]Copyright date: ©2012Description: x, 291 pages ; 24 cmContent type: - text
- unmediated
- volume
- 0071761683
- 9780071761680
- 658.816 23
- HF5416.5 .M33 2012
Contents:
What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | South Campus South Campus Main Collection | 658.816 MAC (Browse shelf(Opens below)) | 1 | Available | A519808B |
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Includes bibliographical references and index.
What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues.
Machine converted from AACR2 source record.
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