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Google and the culture of search / Ken Hillis, Michael Petit, and Kylie Jarrett.

By: Contributor(s): Material type: TextTextPublisher: New York ; London : Routledge, 2013Description: xii, 240 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415883008
  • 9780415883009
  • 0415883016
  • 9780415883016
Subject(s): DDC classification:
  • 025.04252 23
LOC classification:
  • ZA4234.G64 .H56 2013
Contents:
Introduction: Google and the culture of search -- Welcome to the Googleplex -- Google rules -- Universal libraries and thinking machines -- Imagining world brain -- The field of informational metaphysics and the bottom line -- The library of Google -- Savvy searchers, faithful acolytes, "Don't be evil" -- Epilogue: I search, therefore I am.
Summary: "Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity, the very ubiquity of search technology naturalizes it as utilitarian and transparent--an assumption that Hillis and Petit explode in this innovative study. Commercial search engines supply an infrastructure that impacts the way we locate, prioritize, classify, and archive information on the Web, and as these search functionalities continue to make their way into our lives through mobile, GPS-based platforms and personalized results, distinctions between the virtual and the real collapse. Google--a multibillion-dollar global corporation--holds the balance of power among search providers, and the biases and individuating tendencies of its search algorithm undeniably shape our collective experience of the internet and our assumptions about the location and value of information. Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. This comprehensive study of search technology's broader implications for knowledge production and social relations is an indispensable resource for students and scholars of Internet and new media studies, the digital humanities, and information technology. "-- Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 025.04252 HIL (Browse shelf(Opens below)) 1 Available A519132B

Includes bibliographical references and index.

Introduction: Google and the culture of search -- Welcome to the Googleplex -- Google rules -- Universal libraries and thinking machines -- Imagining world brain -- The field of informational metaphysics and the bottom line -- The library of Google -- Savvy searchers, faithful acolytes, "Don't be evil" -- Epilogue: I search, therefore I am.

"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity, the very ubiquity of search technology naturalizes it as utilitarian and transparent--an assumption that Hillis and Petit explode in this innovative study. Commercial search engines supply an infrastructure that impacts the way we locate, prioritize, classify, and archive information on the Web, and as these search functionalities continue to make their way into our lives through mobile, GPS-based platforms and personalized results, distinctions between the virtual and the real collapse. Google--a multibillion-dollar global corporation--holds the balance of power among search providers, and the biases and individuating tendencies of its search algorithm undeniably shape our collective experience of the internet and our assumptions about the location and value of information. Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. This comprehensive study of search technology's broader implications for knowledge production and social relations is an indispensable resource for students and scholars of Internet and new media studies, the digital humanities, and information technology. "-- Provided by publisher.

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