Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.
Material type: TextPublisher: Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012Edition: Second editionDescription: xix, 460 pages : illustrations (chiefly colour) ; 27 cmContent type:- text
- unmediated
- volume
- 0273736957
- 9780273736950
- Consumer behavior : A European outlook
- 658.8342094 23
- HF5415.33.E85 H36 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342094 SCH (Browse shelf(Opens below)) | 1 | Available | A507805B |
Includes bibliographical references and index.
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.
Machine converted from AACR2 source record.
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