Business research methods / William G. Zikmund [and others].
Material type:
TextPublisher: Mason, OH : South-Western, [2013]Copyright date: ©2013Edition: Ninth editionDescription: 670 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 1111826927
- 9781111826925
- 658.403072 23
Contents:
Introduction -- Beginning stages of the research process -- Research methods for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.403072 BUS (Browse shelf(Opens below)) | 1 | Available | A499316B | ||
| Book | South Campus South Campus Main Collection | 658.403072 BUS (Browse shelf(Opens below)) | 1 | Available | A499327B |
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Includes bibliographical references and index.
Introduction -- Beginning stages of the research process -- Research methods for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases.
Machine converted from AACR2 source record.
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