Essentials of strategic management / Martyn Pitt & Dimitrios Koufopoulos.

By:

Pitt, Martyn [author.]

Contributor(s):

Koufopoulos, Dimitrios N [author.]

Material type: Text

TextPublisher: London : Sage, 2012Description: xviii, 451 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1849201862
9781849201865
1849201870
9781849201872

Subject(s):

Strategic planning

DDC classification:

658.4012 23

Contents:

1. The essence of strategy and strategic management -- 2. Understanding the external environment -- 3. Industry sector environments -- 4. Enterprise stakeholders, identity and purpose -- 5. Enterprise resources and distinctive capabilities -- 6. Strategic decision-making -- 7. Enterprise-level strategy frameworks -- 8. Scale, non-scale and vertical strategies -- 9. Innovation strategies -- 10. Diversification strategies in the multi-activity enterprise -- 11. Acquisition, merger and alliance strategies -- 12 Multinational and global strategies -- 13. Strategy implementation and change management.

Summary: "Built on the belief that strategic management principles are more straightforward than they seem, this exciting textbook does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. " -- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.4012 PIT (Browse shelf(Opens below))	1	Available		A517138B

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Previous								Next
Previous	658.4012 PER Perspectives on strategy : from the Boston Consulting Group /	658.4012 PET Contemporary strategic management /	658.4012 PIN Anatomy of a business plan : the Australian guide to building your business and securing your future /	658.4012 PIT Essentials of strategic management /	658.4012 POR Competitive strategy : techniques for analyzing industries and competitors /	658.4012 PRA The new age of innovation : driving cocreated value through global networks /	658.4012 RES Restructuring strategy : new networks and industry challenges /	Next

Includes bibliographical references and index.

"Built on the belief that strategic management principles are more straightforward than they seem, this exciting textbook does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. " -- Provided by publisher.

Machine converted from AACR2 source record.

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