Housework and housewives in modern American advertising : married to the mop / Jessamyn Neuhaus.
Material type: TextPublisher: New York : Palgrave Macmillan, 2011Edition: First editionDescription: xii, 273 pages : illustrations ; 22 cmContent type:- text
- unmediated
- volume
- 023011489X
- 9780230114890
- 659.1088640973 23
- HF5827.85 .N48 2011
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.1088640973 NEU (Browse shelf(Opens below)) | 1 | Available | A509561B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
659.107941 ADV Advertising works 20 : proving the payback on marketing investment / | 659.10820973 SIV Ad women : how they impact what we need, want, and buy / | 659.1083 ACU Kidnapped : how irresponsible marketers are stealing the minds of your children / | 659.1088640973 NEU Housework and housewives in modern American advertising : married to the mop / | 659.108996073 MOS The history and advancement of African Americans in the advertising industry, 1895-1999 / | 659.109 ELL A history of English advertising. | 659.109 TUN Adland : a global history of advertising / |
Includes bibliographical references (pages 227-263) and index.
The laundry room -- The bathroom -- The kitchen -- The living room.
"This book traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Asserting that advertising is our most significant public discourse about housework, Neuhaus draws on advertising such as print ads and TV commercials, as well as ad agency documents and trade journals, to show how the housewife figure framed household labor as exclusively feminine care for the family. Paying particular attention to the transitional decades of the 1970s and 1980s, the author demonstrates that when overtly stereotypical images of housewives became unmarketable, advertising continued to gender housework with the more racially diverse and socially acceptable "housewife moms" that appear in today's advertising"-- Provided by publisher.
Machine converted from AACR2 source record.
There are no comments on this title.