Advertising, the media and globalisation : a world in motion / John Sinclair.

By:

Sinclair, John, 1944- [author.]

Material type: Text

TextPublisher: Abingdon, Oxon ; New York : Routledge, 2012Description: 160 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0415668824
9780415668828
0415668832
9780415668835

Subject(s):

DDC classification:

659.1 23

LOC classification:

HF5821 .S577 2012

Contents:

Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1 SIN (Browse shelf(Opens below))	1	Available		A417528B

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Previous								Next
Previous	659.1 SHE Controversies in contemporary advertising /	659.1 SHE Controversies in contemporary advertising /	659.1 SIN Images incorporated : advertising as industry and ideology /	659.1 SIN Advertising, the media and globalisation : a world in motion /	659.1 SLA The advertising cookbook : smarter ways to find and keep customers /	659.1 SUG The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters /	659.1 TES Testimonial advertising in the American marketplace : emulation, identity, community /	Next

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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