Marketing : defined, explained, applied / Michael Levens.
Material type: TextAnalytics: Show analyticsPublisher: Boston : Prentice Hall, [2012]Copyright date: ©2012Edition: Second editionDescription: xi, 371 pages : colour illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 0132177153
- 9780132177153
- 658.8 22
- HF5415 .L47568 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8 LEV (Browse shelf(Opens below)) | 1 | Available | A507110B | ||
Book | City Campus City Campus Main Collection | 658.8 LEV (Browse shelf(Opens below)) | 1 | Available | A499089B | ||
Book | City Campus City Campus Main Collection | 658.8 LEV (Browse shelf(Opens below)) | 1 | Available | A499097B |
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Includes bibliographical references and index.
Explaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement.
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