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Marketing : defined, explained, applied / Michael Levens.

By: Material type: TextTextAnalytics: Show analyticsPublisher: Boston : Prentice Hall, [2012]Copyright date: ©2012Edition: Second editionDescription: xi, 371 pages : colour illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0132177153
  • 9780132177153
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .L47568 2012
Contents:
Explaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 LEV (Browse shelf(Opens below)) 1 Available A507110B
Book City Campus City Campus Main Collection 658.8 LEV (Browse shelf(Opens below)) 1 Available A499089B
Book City Campus City Campus Main Collection 658.8 LEV (Browse shelf(Opens below)) 1 Available A499097B

Includes bibliographical references and index.

Explaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement.

Machine converted from AACR2 source record.

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