Superior customer value : strategies for winning and retaining customers / Art Weinstein.
Material type:
TextPublisher: Boca Raton, FL : CRC Press, [2012]Copyright date: ©2012Edition: Third editionDescription: xvii, 301 pages : illustrations ; 25 cm + 2 videodiscs (12 cm)Content type: - text
- unmediated
- volume
- 1439861285
- 9781439861288
- 658.812 23
- HF5415.5 .W442 2012
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.812 WEI (Browse shelf(Opens below)) | 1 | Available | A506945B | ||
| Accompanying Material | City Campus City Campus Main Collection | 658.812 WEI ACCOMPANYING PARTS ( DISCS ) (Browse shelf(Opens below)) | 1 | Not for loan | A513667B | ||
| Accompanying Material | City Campus City Campus Main Collection | 658.812 WEI ACCOMPANYING PARTS ( DISCS ) (Browse shelf(Opens below)) | 1 | Not for loan | A513668B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.812 STE The new marketing conversation : creating and strengthening relationships between buyers and sellers / | 658.812 STO Customer relationship marketing : get to know your customers and win their loyalty / | 658.812 VAY The thank you economy / | 658.812 WEI Superior customer value : strategies for winning and retaining customers / | 658.812 WEI ACCOMPANYING PARTS ( DISCS ) Superior customer value : strategies for winning and retaining customers / | 658.812 WEI ACCOMPANYING PARTS ( DISCS ) Superior customer value : strategies for winning and retaining customers / | 658.812 WOM Lean solutions : how companies and customers can create value and wealth together / |
Accompanied by: 2 videodiscs (videodiscs)
Includes bibliographical references and index.
Preface -- Acknowledgments -- About the author -- Customer value : the building blocks -- Customers want exceptional value! -- Be customer driven and market driving -- Process management : best practices -- Building a winning business model and value proposition -- Service and quality : the core offering -- Price and image: the communicators -- Excelling in the marketspace -- E-commerce: opportunities in marketspace -- Integrated marketing communications and social media -- Retaining customers: analysis and strategy -- Creating value through relationship marketing -- Customer loyalty and retention -- Customer value metrics -- Customer value case studies -- Appendix: analyzing business situations: the customer-value funnel approach --Index.
Machine converted from AACR2 source record.
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