Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
Material type:
TextPublisher: New York : Routledge, 2012Edition: Fourth editionDescription: xix, 380 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0415891809
- 9780415891806
- 0415888034
- 9780415888035
- 808.066302 23
- P96.A86 W48 2012
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 808.066302 WHI (Browse shelf(Opens below)) | 1 | Available | A509669B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 808.0663 ROB How to do a research project : a guide for undergraduate students / | 808.0663 SHA A field guide to communication : for students in the humanities and social sciences / | 808.0663 SHA A field guide to communication : for students in the humanities and social sciences / | 808.066302 WHI Mediawriting : print, broadcast, and public relations / | 808.06633 THO A guide for the young economist / | 808.06633 THO A guide for the young economist / | 808.06633 THO A guide for the young economist / |
Includes bibliographical references and index.
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
Machine converted from AACR2 source record.
There are no comments on this title.