2011 the year that was : a Nielsen special report than provides uncommon insights on the New Zealand consumer as market in calendar year 2011.
Material type: TextPublisher: [Auckland, N.Z.] : Nielsen, c2012Description: 38 p. : col. ill. ; 30 cmOther title:- Twenty Eleven the year that was
- Two Thousand Eleven the year that was
- Two Thousand and Eleven the year that was
- Year that was [Portion of title]
- 658.8340993 23
Contents:
Part 1. The economy: -- 1.1 Consumer confidence and economic perception -- Part 2. The Consumer: -- 2.1 Who are New Zealanders? -- 2.2 What are New Zealanders doing? -- 2.3 What are New Zealanders thinking? -- 2.4 Consumer purchasing -- 2.5 Overall household expenditure -- 2.6 Technology take-up -- 2.7 Advertising spend category changes -- Part 3. Media: -- 3.1 Media overview -- 3.2 The year in television -- 3.3 The year in newspapers -- 3.4 The year in magazines -- 3.5 The year in radio -- 3.6 The year in digital -- 3.7 Ad spending by media -- Part 4. Special features: -- 4.1 Christchurch earthquake -- 4.2 Rugby World Cup -- 4.3 2011 election.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8340993 TWO (Browse shelf(Opens below)) | 1 | Available | A498927B |
Part 1. The economy: -- 1.1 Consumer confidence and economic perception -- Part 2. The Consumer: -- 2.1 Who are New Zealanders? -- 2.2 What are New Zealanders doing? -- 2.3 What are New Zealanders thinking? -- 2.4 Consumer purchasing -- 2.5 Overall household expenditure -- 2.6 Technology take-up -- 2.7 Advertising spend category changes -- Part 3. Media: -- 3.1 Media overview -- 3.2 The year in television -- 3.3 The year in newspapers -- 3.4 The year in magazines -- 3.5 The year in radio -- 3.6 The year in digital -- 3.7 Ad spending by media -- Part 4. Special features: -- 4.1 Christchurch earthquake -- 4.2 Rugby World Cup -- 4.3 2011 election.
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