Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.
Material type: TextPublisher: New York : McGraw-Hill, [2012]Copyright date: ©2012Description: xviii, 215 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0071791094
- 9780071791090
- 658.872 23
- HM742 .S33 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.872 SCH (Browse shelf(Opens below)) | 1 | Available | A507199B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
Machine converted from AACR2 source record.
There are no comments on this title.