Image from Coce

Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.

By: Material type: TextTextPublisher: New York : McGraw-Hill, [2012]Copyright date: ©2012Description: xviii, 215 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071791094
  • 9780071791090
Subject(s): DDC classification:
  • 658.872 23
LOC classification:
  • HM742 .S33 2012
Contents:
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
Summary: Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
Tags from this library: No tags from this library for this title. Log in to add tags.

Includes bibliographical references and index.

Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.

Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha