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Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.

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Material type: Text

TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2011Description: vi, 191 pages : illustrations ; 23 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 RIE (Browse shelf(Opens below))	1	Available		A417398B

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Previous	658.827 RIE The 22 immutable laws of branding : how to build a product or service into a world-class brand /	658.827 RIE The origin of brands : discover the natural laws of product innovation and business survival /	658.827 RIE Brand management : a theoretical and practical approach /	658.827 RIE Positioning the brand : an inside-out approach /	658.827 ROB Lovemarks : the future beyond brands /	658.827 ROB ACCOMPANYING PART ( DISC ) Lovemarks : the future beyond brands /	658.827 SCH Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands /	Next

Includes bibliographical references (pages 177-180) and index.

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