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CB3 / [Barry J. Babin, Eric G. Harris].

By: Contributor(s): Material type: TextTextPublisher: Mason, OH : South-Western, [2012]Copyright date: ©2012Edition: Student editionDescription: xii, 372 pages : colour illustrations ; 28 cm + 1 cardContent type:
  • text
  • text
Media type:
  • unmediated
  • unmediated
Carrier type:
  • volume
  • card
ISBN:
  • 0840058519
  • 9780840058515
Other title:
  • Consumer behavior 3
  • CB [Spine title]
Subject(s): DDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.32 .B335 2012
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 BAB (Browse shelf(Opens below)) 1 Available A507448B

Cover title.

"A student-tested, faculty-approved approach to learning consumer behavior, study anywhere with tear-out chapter review cards, new social media coverage, plus CourseMate delivers ebook, cases, quizzing, and more!".

Accompanied by: 1 card (e1 tear-out CourseMate card)

Includes bibliographical references (pages 344-360) and index.

Machine converted from AACR2 source record.

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