Building strong brands / David A. Aaker.

By:

Aaker, David A [author.]

Material type: Text

TextPublisher: London : Pocket, 2010Description: ix, 380 pages : illustrations ; 20 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1849830401
9781849830409

Subject(s):

Brand name products -- Management

DDC classification:

658.827 22

Summary: In this book, Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and introduce the brand-as-person, brand-as-organisation and brand-as-symbol perspectives.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	South Campus South Campus Main Collection	658.827 AAK (Browse shelf(Opens below))	1	Available		A447191B

Originally published: London: Free, 1996.

Includes bibliographical references and index.

In this book, Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and introduce the brand-as-person, brand-as-organisation and brand-as-symbol perspectives.

Machine converted from AACR2 source record.

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