Harvard business review on increasing customer loyalty.
Material type:
TextSeries: Harvard business review paperback seriesPublisher: Boston, Mass. : Harvard Business Review Press, c2011Description: 221 p. : ill. ; 21 cmISBN: - 1422162524 (alk. paper)
- 9781422162521 (alk. paper)
- On increasing customer loyalty
- Increasing customer loyalty
- Harvard business review.
- 658.8343 22
- HF5415.525 .H37 2011
Contents:
Machine generated contents note: Stop Trying to Delight Your Customers / Nicholas Toman -- Companies and the Customers Who Hate Them / Youngme Moon -- The One Number You Need to Grow / Frederick F. Reichheld -- Putting the Service-Profit Chain to Work / Leonard A. Schlesinger -- The Mismanagement of Customer Loyalty / V. Kumar -- CRM Done Right / Dianne Ledingham -- Diamonds in the Data Mine / Gary Loveman -- Want to Perfect Your Company's Service? Use Behavioral Science / Sriram Dasu -- Best Face Forward / Bernard J. Jaworski.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8343 HAR (Browse shelf(Opens below)) | 1 | Available | A505932B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Machine generated contents note: Stop Trying to Delight Your Customers / Nicholas Toman -- Companies and the Customers Who Hate Them / Youngme Moon -- The One Number You Need to Grow / Frederick F. Reichheld -- Putting the Service-Profit Chain to Work / Leonard A. Schlesinger -- The Mismanagement of Customer Loyalty / V. Kumar -- CRM Done Right / Dianne Ledingham -- Diamonds in the Data Mine / Gary Loveman -- Want to Perfect Your Company's Service? Use Behavioral Science / Sriram Dasu -- Best Face Forward / Bernard J. Jaworski.
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